Hasbro has named Dan Ayoub president of Wizards of the Coast and Hasbro Digital Games.He will oversee Magic: The Gathering, Dungeons and Dragons, the Duel Masters trading card game and all Hasbro digital games.It was in the D&D universe that Larian studio made Baldur's Gate 3.
Ayoub's journey in the industry
Prior to his promotion, Ayoub was Wizards of the Coast's Senior Vice President of Digital Games and Dungeons and Dragons.He joined the company in 2024.Previously, he served as executive producer and head of studio 343 Industries, which was responsible for the Halo series, and then spent more than a year as vice president and general manager of Certain Affinity, a studio that helps develop other companies.
Choice from dozens of candidates
According to Hasbro, the new president was chosen from dozens of candidates, both internal and external.Ayoub became the first company employee to be promoted to this position.Previous president John Hite left office in the summer after serving for about two years.
Ayub himself said that he was honored to lead Wizards of the Coast and Hasbro Digital Games: according to him, Magic and D and D have been a part of his life for as long as he can remember.He promised to put fans first, respect the artists and creators who bring these worlds to life, and set an ambitious path for growth in both tabletop and digital gaming.
Among video games, the new president also received major projects from Hasbro Digital Games.
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